Hello!
My very first blog, feeling like I am a bit late to this party as now we have so many other great ways to communicate and if you follow me on Facebook you will see that I am always posting some video snippet or picture of what I am doing but here goes...
So if you don't know me and you have stumbled across my site then I am Claire Perry Louise. My real name albeit in the wrong order, ( my Dad, swaped my name around and it stuck).
I was unsure whether to publicly become Claire Perry Louise but a few years back now, I was with Shaa Wasmund and I said to her, what do you think? I share my name with the MP and she had taken over the internet, nabbed my website address (how dare she, ha ha) and she said go with it, so I blame Shaa, we are not all blessed with an unusual name like her so we have to be creative! On the flip side, you aren't going to forget my name in a hurry, so there you go.
So I am Claire Perry Louise and I specialise in membership systems. In fact, not only do I specialise in membership but I actually truly love and I am completely passionate about this business model. This obsession began 3 years ago, when I saw the potential in being able to reach a global audience by setting up a membership site.
This led me to writing my book, How to Make Money from Membership Sites and led to me regularly speaking at events, teaching others about the concept. i.e the concept of having a website with a special members area, which can in most cases only be accessed by signing up and parting with regular payments.. (btw don't buy the book, I am just finishing off the revised version!)
However, what I didn't realise at the time, was that while this is a great concept, in the majority of cases, those learning from me and establishing how to set one up, sending traffic to it, converting the traffic into paid subscriptions etc would never actually do this.
Why? Well not because what I was telling them wasn't true but because it takes longer than a couple of nights on the laptop. Yes it'works for a number of markets and there are many examples of membership sites which are making thousand of pounds but it takes work and dedication. It also takes tapping into the right market, generally one where you have some interest and passion and it takes constant work, day after day.
Those clients I worked with who had the most success had these two traits : -
1) They already had an established business or niche before they attended my training.
2) They were prepared to put the hours in to make it happen and make themselves accountable.
I feel really strongly that people who train with me should go on and achieve success but I increasingly realised that I couldn't do this on my own. There is no overnight success, it may look like it to others but behind the scenes there is a grit and determination and so much work.
I know.
This was one of the reasons, I started my ' No Magic Button Club", to keep people accountable and to give them the marketing advice they need to succeed with their business.
So with all this in mind, I started to shift my focus slightly, yes we are still talking about membership sites but not in an old style internet marketing press one button and it works way.
Membership portals, membership systems, recurring services and products, retainers, subscription, there are so many words to describe the same thing but in essence, I help established businesses create scalable recurrning revenue streams and happy loyal clients.
It's all about leveraging the power of community and connection and giving value.
I love membership.
I love helping people.
Join me next time and learn more about my world.
Have a great day.
Keep focussed and get some stuff done!
Oh and watch out the membership revolution is on it's way.
Take care
Claire
ps if you are interested in attending my planned live event, register your interest here
My very first blog, feeling like I am a bit late to this party as now we have so many other great ways to communicate and if you follow me on Facebook you will see that I am always posting some video snippet or picture of what I am doing but here goes...
So if you don't know me and you have stumbled across my site then I am Claire Perry Louise. My real name albeit in the wrong order, ( my Dad, swaped my name around and it stuck).
I was unsure whether to publicly become Claire Perry Louise but a few years back now, I was with Shaa Wasmund and I said to her, what do you think? I share my name with the MP and she had taken over the internet, nabbed my website address (how dare she, ha ha) and she said go with it, so I blame Shaa, we are not all blessed with an unusual name like her so we have to be creative! On the flip side, you aren't going to forget my name in a hurry, so there you go.
So I am Claire Perry Louise and I specialise in membership systems. In fact, not only do I specialise in membership but I actually truly love and I am completely passionate about this business model. This obsession began 3 years ago, when I saw the potential in being able to reach a global audience by setting up a membership site.
This led me to writing my book, How to Make Money from Membership Sites and led to me regularly speaking at events, teaching others about the concept. i.e the concept of having a website with a special members area, which can in most cases only be accessed by signing up and parting with regular payments.. (btw don't buy the book, I am just finishing off the revised version!)
However, what I didn't realise at the time, was that while this is a great concept, in the majority of cases, those learning from me and establishing how to set one up, sending traffic to it, converting the traffic into paid subscriptions etc would never actually do this.
Why? Well not because what I was telling them wasn't true but because it takes longer than a couple of nights on the laptop. Yes it'works for a number of markets and there are many examples of membership sites which are making thousand of pounds but it takes work and dedication. It also takes tapping into the right market, generally one where you have some interest and passion and it takes constant work, day after day.
Those clients I worked with who had the most success had these two traits : -
1) They already had an established business or niche before they attended my training.
2) They were prepared to put the hours in to make it happen and make themselves accountable.
I feel really strongly that people who train with me should go on and achieve success but I increasingly realised that I couldn't do this on my own. There is no overnight success, it may look like it to others but behind the scenes there is a grit and determination and so much work.
I know.
This was one of the reasons, I started my ' No Magic Button Club", to keep people accountable and to give them the marketing advice they need to succeed with their business.
So with all this in mind, I started to shift my focus slightly, yes we are still talking about membership sites but not in an old style internet marketing press one button and it works way.
Membership portals, membership systems, recurring services and products, retainers, subscription, there are so many words to describe the same thing but in essence, I help established businesses create scalable recurrning revenue streams and happy loyal clients.
It's all about leveraging the power of community and connection and giving value.
I love membership.
I love helping people.
Join me next time and learn more about my world.
Have a great day.
Keep focussed and get some stuff done!
Oh and watch out the membership revolution is on it's way.
Take care
Claire
ps if you are interested in attending my planned live event, register your interest here
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